Today, due to an increase in online competition, a single marketing channel is no longer sufficient to reach new customers effectively. As such, businesses need to combine both search engine optimisation (SEO) and pay-per-click (PPC) advertising via Google to achieve the best possible results. Not only does SEO help businesses build trust and drive organic traffic over time, but it can also take up to months (depending on competition and effort) before the business achieves legitimate organic search engine rankings. Google Ads provides immediate visibility, allowing businesses to place their brands at the top of search results as soon as they launch a campaign.
Generate Instant Revenue
Google Ads provides businesses with immediate access to users who are searching for products or services. As such, these customers have already expressed interest in the products or services, making them more likely to convert. In contrast, SEO will generate organic traffic for businesses across all stages of the customer journey, allowing businesses to establish trust and brand awareness through a longer time frame.
The Benefits to your SEO Strategy from Google Ads Data
Google Ads provides businesses with real-time access to data. This means that businesses can find out what keyword phrases, ad copy and landing pages work best for them and use that data to create more effective SEO content.
Creating Brand Credibility and Trust
When a brand is visible in both paid and organic search results, they create a strong presence. The more you see a company, the more likely you are to trust them or click on them.
Improving Control Over Campaign Management
Google Ads gives companies complete control over their campaigns’ budgets, audience targeting and messaging. That means businesses can trial new offers, run promotions for specific seasons or quickly change their campaigns if the market shifts dramatically, instead of waiting several months for an SEO campaign to show results.
Taking Up More Search Real Estate
When a business has both a paid and organic presence on search engines, they increase the number of results that they appear to be in the market for and decrease the odds that their competition will take away customers. The net effect is a significant increase in CTR (clickthrough rates).
By implementing both SEO and Google Ads together will help you attain a balance between long-term SEO value creation (SEO) and immediate, short-term benefits through Google Ads. This allows you to constantly have a flow of traffic through your website that generates sales, providing you with a greater possibility for growing your business in a sustainable manner.
Businesses that are using Google Ads along with SEO have a substantial competitive advantage because they take advantage of the strength of both paid and organic searches to quickly drive results, as well as build a strong base for the future.
Author : NIHLA NV, Freelance digital marketing expert in Qatar