As a response to Qatar’s increased demand for housing, investment and commercial real estate, the real estate industry continues to see growth. However, with the high level of competition in the marketplace, simply listing properties will not suffice for real estate developers. As such, the need for an effective online lead generation strategy is necessary for developers to be successful in generating leads from the internet and converting those leads into sales.
In order to generate quality leads online and eventually convert them into business opportunities, real estate developers will need a solid strategy to identify potential customers prior to generating leads through their website and other online marketing channels.
1. Learn About Buyer’s Intent When Buying Real Estate In Qatar
The foundation of quality leads starts by knowing who your potential buyers are in the Qatar Marketplace. In the Qatar real estate market, a buyer could fall under one of the three general categories of Local, Expat and Foreign Buyer
Local Buyers: Local buyers include individuals who live in Qatar.
Expat Buyers: Expat buyers include those individuals who are currently employed in Qatar and reside elsewhere.
International Buyers: International buyers are investors purchasing real estate in Qatar.
Each of the above groups searches for real estate differently online. Therefore, a developer’s lead generation campaign will need to be developed according to buyer intent, regardless of the buyer’s location and budget.
2. Create A High Converting Website/Landing Page
A developer’s website is their digital storefront. It is important that a developer create a fully optimized real estate website, which includes:
Also, a developer’s website should have:
– Property details and pricing
– High-quality images and/or videos of the properties
– The advantages of the area and property
– A clear inquiry form and a link to the developer’s WhatsApp number.
A developer’s landing page(s) should be dedicated for specific real estate projects and/or areas, rather than a generic property page.
3. Strategies for Using Ads to Target Real Estate Buyers in Qatar
To identify buyers that have a strong intention to buy real estate in Qatar, Google is typically the first place they will turn. When an individual is searching for an apartment or villa to buy, they are at the end of their purchasing journey. To attract these users, real estate ads on Google that target keywords associated with typical searches such as:
“Buy apartments for sale in Doha”
“Buy luxury villas for sale in Qatar”
“Buy commercial property for sale in Lusail”
are all effective at capturing the user’s intent as they are actively engaged in searching for properties.
4. Ways Developers Can Create Targeted Ads on Instagram and Facebook
Facebook and Instagram are two of the best social media platforms for targeting real estate buyers in Qatar. Thanks to the ability for developers to create target audiences using criteria such as:
Location
Income level
Interests and behaviors
And using techniques such as Video Ads, Carousel Listings, and Lead Forms, developers can effectively reach potential buyers at the beginning of their decision-making process.
5. Areas to Improve On in Visual and Video Advertising for Your Quality Real Estate Properties
Because of the highly visual nature of real estate, properties with high quality images and Videos receive significantly greater amounts of engagement and interest from potential buyers, with properties that include Professional Photography, Walk through Videos, and Drone Footage receiving an Increase in quantity of inquiries. Short Form Videos also receive significant levels of engagement on Social Media Platforms and help developers establish trust and attract potential buyers.
6. Advertisements That Retarget Customers Are Important to Increase Conversion Rates
Most real estate buyers will not purchase after they view the property for the first time. They need to see your website again, view your property listing again and potentially click through to the property listing on one of your social media posts to increase their likelihood of becoming a customer.
A retargeting advertisement maintains the visibility of your real estate listing, thereby increasing your chances of converting potential customers into actual customers.
7. Seasonal and Event Based Campaigns Will Improve Your Campaign Results in Qatar
When you conduct a campaign during Ramadan and Eid or year-end investment period or other major events and exhibitions, your campaign will be perform better when it is aligned with the seasons and events.
By aligning the timing of your campaigns, you can create urgency that attracts real estate buyers who are interested in making a purchase.
8. By Improving Local SEO, You Will Attract Consistent Leads for the Long-Term
Although paid search advertisement provide quick results, local SEO provides long-term visibility to Real Estate Brands in Qatar.
By optimising for Google Maps, location based keyword searches and having good reviews and local content, Real Estate Brands can create repeated Organic Leads in Qatar.
Conclusion
Success in Real Estate campaigns in Qatar relies heavily on local expertise, excellent images, strong focus and fast response time. A business that develops a data-driven digital marketing strategy will outperform a business that develops its campaigns through traditional marketing methods.
If you are looking to drive quality real estate leads and actual results with your Real Estate campaigns, consider working with a Digital Marketing Expert in Qatar.
Author : NIHLA NV, Freelance digital marketing expert in Qatar