Qatar’s market has changed considerably in recent years due to technological advancements, innovation and a highly connected population. Because of Qatar’s high level of internet and smartphone penetration, today more than ever before Qatar’s consumers depend on being able to find a company’s brand through its digital footprint. Therefore, businesses at every level can benefit from Digital Marketing Strategies.
Through Digital Marketing, a business can create connections between itself and its customers by reaching them where they are searching for products or services. For example, most people in Qatar use search engines, social media sites and websites to search for merchandise or services on a daily basis. If a company’s website is not available, the company risks missing potential sales opportunities with customers who are actively seeking the company’s product or service. Digital Marketing allows businesses to show up where their customer is searching for their product or service.
Digital marketing provides measurable performance metrics, enabling businesses to quantify results. Businesses can effectively track actions resulting from online activity; specifically when using Google Analytics and other advertising dashboard information. These measurable performance metrics help businesses track their effectiveness, and thus, create campaigns to maximize profit.
Another significant benefit of digital marketing is local targeting capabilities. Digital marketing enables businesses to specifically target prospective customers in Qatar based on geographic location; demographic profile; interests; and behaviors. By specifically targeting prospective customers with their marketing messages and digital ads, businesses have an opportunity to reduce advertising expenditures and increase their probability of attracting customers who will spend money.
Businesses benefit significantly from the long-term effectiveness of Search Engine Optimization (SEO). By SEO, a business can build credibility and trust within a community when ranking high on search engines for relevant keywords; such as services offered in Qatar, or better yet, cities within Qatar, such as Doha. SEO enables a business to continue to be seen consistently by prospective customers without being dependent on paid advertising; thus, making it one of the most cost-effective marketing strategies available long-term.
Social media marketing builds brand authority and trust amongst customers. Platforms such as Instagram, Facebook, and LinkedIn are popular within Qatar, making these platforms a perfect match for engaging with your customers and providing relevant and informative materials, while demonstrating your competence and expertise. Through the establishment of a continuous presence on social media, businesses can build relationships with their followers, which in turn creates brand loyalty.
Digital marketing provides companies with the ability to create brand recognition without having to spend large amounts at once, to test different types of marketing strategies and optimise the most effective ones for maximum return on investment (ROI). Digital marketing tools allow new and small businesses in Qatar to compete with larger businesses on an equal basis.
Therefore, digital marketing is no longer an option for companies in Qatar; it is now a vital component of a company’s long-term growth strategy. Increased visibility and measurable customer engagement is empowering businesses in Qatar and providing a platform for growth in an increasingly competitive digital marketplace.
Author : NIHLA NV, Freelance digital marketing expert in Qatar